Search results for "textual data analysis"

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Imagen de marca y análisis lexicográfico: una aplicación a centros comerciales

2015

[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-s…

AttractivenessOrganizational Behavior and Human Resource ManagementVocabularyStrategy and Managementmedia_common.quotation_subjectEconomics Econometrics and Finance (miscellaneous)lexicometric analysisBUSINESS ADMINISTRATION AND BUSINESS ECONOMICSimagenLoyalty business modelcentro comercialanálisis de datos textualesrespuesta cognitivaimageBusiness and International ManagementMarketingEmpirical evidenceACCOUNTINGmedia_commonshopping mallMarketinglcsh:CommerceService qualityECONOMICSanálisis lexicométricoORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENTM31BUSINESS AND INTERNATIONAL MANAGEMENTAdvertisingM37Variety (cybernetics)cognitive responselcsh:HF1-6182GeographyOrder (business)textual data analysisIndustrial relationsConceptual modelBusiness Management and Accounting (miscellaneous)INDUSTRIAL RELATIONS AND LABORMARKETINGSTRATEGY AND MANAGEMENTFinanceCuadernos de Gestión
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